2012 Fiat 500c
OVERVIEW

Chrysler Canada Introduces New Fiat 500 Cabrio for Open-air Driving Excitement with True Italian Style Just In Time for Spring

•	Best of Italian Style and European Engineering, open-air freedom and 55 MPG (5.1 L/100km) fuel efficiency
•	Beautiful craftsmanship and confident handling combined with a clever open-top design provides Fiat 500c passengers with impressive interior sound quality and space
•	New 1.4-litre engine with state-of-the-art MultiAir® technology, invented and patented by Fiat Group, delivers power, fuel efficiency and refinement
•	500,000 possibilities: Two models, 14 exterior colours, 10 unique seat colour and material combinations, three exterior soft-top colours and four wheel choices allow customers to personalize “their own” Fiat 500c
•	The new 2012 Fiat 500c arrives in Canadian Fiat Studios beginning in Spring 2011 with a starting Manufacturer’s Suggested Retail Price (MSRP) of $19,995

Windsor, Ontario, Apr 21, 2011  -  Expanding on the iconic qualities that have made the original Fiat 500 (Cinquecento) a timeless icon, the new 2012 Fiat 500 Cabrio combines open-air freedom and driving enjoyment with beautiful Italian styling, and the best of European engineering, world-class craftsmanship, efficiency and technology for an entirely new generation of drivers.

“Perfectly timed with the warm weather and excitement of spring, the new 2012 Fiat 500 Cabrio expands our product lineup while paying homage to the brand’s rich heritage of open-air cabrios that deliver style, value and driving enjoyment,” said Laura Soave, Head of Fiat Brand North America. “The new Fiat 500c has been intelligently tailored for our market – now with an added dose of sunshine and panoramic views at the push of a button.”

More than 50 years of Fiat brand’s successful small-car formula 
The Nuova Cinquecento debuted in the summer of 1957 as a cabrio and offered a distinctive canvas roof that opened right to the rear of the vehicle. More than 50 years later, the new 2012 Fiat 500c showcases the brand’s ingenuity to build world-class small cars that ignite a spirit of the times through simple design, beautiful craftsmanship and timeless value. As a result, the Fiat 500 models have continued to surprise and delight customers worldwide.

The new Fiat 500c builds on the Italian styling, all-season performance, fuel-efficient powertrain options, interior comfort for four passengers and more than 35 safety and security features that have made the Fiat 500 hatchback model an international success. 

Cleverly designed with a multi-position power-retractable cloth top, and fully stamped body-side silhouette, the new Fiat 500c delivers leading interior sound quality. In addition, its longer windshield and minimized header design maximize rear-seat passengers’ outward visibility, while minimizing cabin turbulence. And for easy access to the cabrio’s trunk, premium “parallelogram” liftgate hinges conveniently position the liftgate out of the way, while the power-cloth top simultaneously retracts. 

Iconic Cinquecento Cues with an even greater panoramic view 
The new 2012 Fiat 500c combines iconic Cinquecento cues and a fully power-operated cloth top — all wrapped in modern Italian styling that conveys simplicity and joy.

At the front, the new Fiat 500c model’s signature “whiskers and logo” face features circular projector headlamps and lower park lamps that resemble the latest Fiat models while paying homage to the distinctive elements of the original Cinquecento in stylistic harmony. To show its road-holding stance, the Cabrio’s front fascia features chromed trim and tapers outward toward its large wheel arches, while a horizontal cooling duct adds design character and additional engine cooling.

Differentiating the Fiat 500c from the hatchback model is a slightly longer windshield that is designed to provide passengers with an enhanced outward view. In addition, the windshield elegantly conceals the reinforced upper-cross member that ensures the Cabrio’s rigid body structure during spirited driving. 

From the side, the Fiat 500c’s pillars stand out and present strong arches, while the shape of the soft top provides a more slender silhouette compared with the hatchback version. Below, the black or available chromed belt moulding, the signature body-side A-line slopes forward for a dynamic look, while its lateral section features clean surfaces and flared wheel-arches to deliver a modern interpretation of the historic Cinquecento. To keep its design simple and modern, the hood-to-fender seam is elegantly cut at the A-line. Filling the wheel wells are four unique wheel designs, all with the “500” logo on the centre caps. For more design character, bi-halogen projector headlamps and clear-lens taillamps are visible from the side profile thanks to the way the cabrio’s rounded sides link up to the front and rear. 

At the rear of the new Fiat 500c, a roof-mounted and colour-matched spoiler improves aerodynamics while elegantly integrating the centre high-mounted stop lamp that cleverly functions with the roof up or down. Separating the premium cloth top from the liftgate is a chrome trim accent that also highlights the Cabrio’s width. To keep the rear design clean, the lighting functions are divided vertically following the liftgate’s cutline. Finishing off the iconic styling of the Fiat 500c is a chromed license plate brow, a motif from the original Cinquecento that was inspired by a bicycle saddle.

Intelligent power-cloth top stylistically reinterprets the past
As a contemporary solution to the famous canvas roof on the original Cinquecento, the new 2012 Fiat 500c features a premium dual-layer power-operated cloth top that is designed to deliver all-season driving pleasure with the top up or down. Directly inspired from the historic Cinquecento, the Fiat 500c features a wide glass backlight to retain the same visibility as the hatchback, while its rounded corners are a direct inspiration from the historic model.

With just the push of a button, the Fiat 500c’s power-operated cloth top retracts up to the rear spoiler during speeds up to a best-in-class 96 km/h (a midway point can be chosen by pressing the button anytime between). Press the roof button again, and the roof will neatly fold all the way open and tuck neatly behind the rear head restraints (up to 80km/h). 

The power-cloth top is also intelligent. When the liftgate is opened for trunk access, the power-operated cloth top automatically retracts back to the rear-spoiler position to avoid any obstruction. 

Modern elegance inspired by timeless design features
Even with the top up, the interior of the new 2012 Fiat 500c is airy and roomy, and an environment designed to be comfortable and enjoyable for any destination.

The interior design theme of the new Fiat 500c is an artistic blend of clean lines and conveniently located features inspired by the historic model. Through the available leather-wrapped steering wheel, the Cabrio’s single concentric instrument cluster features the speedometer, tachometer and trip computer in a distinct and stylish manner. Integrating the latest in portable vehicle navigation for improved route guidance, the instrument cluster features a central LCD monitor that shows pictograms from the TomTom® navigation with BLUE&ME™ Handsfree Communication. These elements, together with a highly integrated centre stack and a uniquely designed radio and climate control system, can be ordered in Ivory or Black for an extra level of personalization while also influencing the interior theme to be more sporty or vintage.

The instrument panel of the new Fiat 500c continues the perfect blend of modern simplicity with iconic Italian styling. The upper instrument panel is designed to convey a sense of refinement and elegance and features colour-matched exterior accents for added detail. Frequently used vehicle buttons are highlighted with chromed circular rings and are centrally located on the exterior-matched instrument panel trim for a premium appearance. The lower instrument panel and centre console highlight the new Cabrio’s space utilization with large- and small-sized storage spaces to keep mobile devices at a convenient reach. 

A new passenger glove box stores valuable items, while concealing the available BLUE&ME Handsfree Communication system’s USB port for instant integration of mobile devices including an iPod. For an integrated look, the new automatic- or manual-transmission shifter and bezel are ergonomically located into the lower instrument panel and feature a mechanically styled shift knob accented in black, chrome or leather depending on the model. 

The new Fiat 500c’s interior features highly detailed driver and passenger seats available in 10 colour and material combinations for maximum personality with an added touch of personalization. Inspired by the historic Cinquecento of the 1960s, the new seats offer the same unique split-colour effect: monotone fabric at the bottom and the upper seatback, while the top of the seatback and head restraint is matched to the Ivory or Black interior environment. On the Fiat 500c Lounge model, standard premium leather seats are available in traditional Black, a Brown hide or ultra-sporty Red and deliver a sophisticated look.

Continuing the clean interior design theme, the door panels of the new Fiat 500c feature a contrast between the upper trim upholstered to match the seats, while the surrounding area elegantly incorporates large map pockets and premium speakers. Paying homage to the past, the chromed “hook” door-handle shape recalls one of the most remembered features on the original model while integrating modern-day power door locks.

A small Cabrio that lives big
Thanks to careful analysis of the interior cabin, the new 2012 Fiat 500c features an impressive 2157 Litres of interior space, while numerous built-in storage locations quickly and conveniently store mobile devices and travel gear. To highlight the fact that the Cabrio is roomy, the rear passengers’ raised and bolstered seat backs are identical to the hatchback model, while even more headroom is present with the dual-layer roof up.

In addition, the luggage compartment accommodates 153 Litres of gear with the seats up and a maximum of 663 Litres of gear with the 50/50 split-fold rear seats folded down. To more easily load all of the gear, designers maximized the liftgate width and kept the trunk lift-over height low.

FIAT 500c embodies a new vision of technology’s role in the achievement of 
sustainable mobility
Adapted for Canadian customers, the new 2012 Fiat 500c features an all-new 1.4-litre 16-valve engine with state-of-the-art MultiAir® fuel-saving and emissions-reducing technology. Invented and patented by Fiat Powertrain Technologies (FPT), MultiAir provides world-class levels of power, fuel efficiency (up to 55 MPG Highway (5.1 L/100km), quality and refinement.

Delivering spirited driving and well-suited for the Fiat 500c’s lightweight design, the efficient and responsive 1.4-litre MultiAir in-line four-cylinder engine provides 101 horsepower at 6,500 rpm and 98 lb.-ft. of torque at 4,000 rpm. When paired with the five-speed manual transmission, the Fiat 500 delivers up to 55 MPG Highway (5.1 L/100km).

Helping to achieve 10 per cent greater fuel efficiency and power while decreasing CO2 emissions up to 10 per cent compared to engines without the system, the new Fiat 500c features the world’s first Fully Variable Valve Actuation (FVVA) system on a production engine. Also known as MultiAir, this innovative intake-valve system replaces a traditional overhead cam with hydraulic actuation controlled by four, fast-responding, electronic solenoids – delivering instantaneous air-fuel adjustment at any time in the engine cycle for maximum efficiency and power.

eco:Drive™ Application helps to improve driving efficiency
The new 2012 Fiat 500c with state-of-the-art eco:Drive™ Application demonstrates that an automaker’s environmental responsibility should not stop when the car leaves the production line but rather extend into the actual way customers drive their cars. 

Fiat’s eco:Drive Application collects all necessary data relating to vehicle efficiency and, through the available BLUE&ME™ USB port, transmits it on to any USB memory stick. Once the driver plugs the memory stick into his or her personal computer, the system presents the driver with the Fiat 500c’s detailed environmental performance, including the CO2 emission level for each trip. In addition, Fiat’s eco:Drive Application analyzes the driver’s style and provides recommendations on how to modify his or her driving style to help reduce fuel consumption and CO2 emissions. 

Originated in Europe, Fiat’s eco:Drive Application has encouraged drivers to set challenges – CO2 reduction targets for specific journeys or over a set period of time. And as part of a global “eco:Ville” community, the system encourages all drivers to come together and pool their fuel and emissions savings to illustrate how many drivers’ individual contributions help the greater good. 

All-new six-speed automatic delivers added performance and fuel efficiency
The new 2012 Fiat 500c offers two reliable, robust and sophisticated transmissions uniquely designed for improved efficiency and driving fun.

An all-new six-speed automatic transmission with driver-selectable gear changes provides the new Fiat 500c with smooth shifting and excellent fuel economy. For more engaging driving, the driver can select the “Sport” mode.

Should the driver select ‘Sport’ mode on the instrument panel, the all-new six-speed automatic transmission provides even greater driving enjoyment. Through advanced powertrain management, ‘Sport’ mode enables quicker gear changes, a unique throttle map for improved engine responsiveness and allows each gear to be held for longer periods near the redline. 

An upgraded five-speed manual transmission features new gear ratios for the North American market, allowing the new Fiat 500c to deliver improved fuel efficiency and quicker off-the-line acceleration. For improved durability and pedal feel, a new self-adjusting hydraulic-clutch system is standard on the manual-transmission-equipped Fiat 500c. 

Two new well-equipped Fiat 500c models 
The new 2012 Fiat 500c offers two exciting models infused with style, technology and convenience features to make life under the open sky more personalized and fun. 

Fiat 500c Pop 
Designed for the individual who wants Italian style, efficiency and personalization options, the new 2012 Fiat 500c Pop model includes a premium dual-layer power-cloth top, manual transmission, 15-inch wheels with chrome-accented wheel covers, chromed exhaust tip, seven standard air bags, Electronic Stability Control (ESC), 4-wheel anti-lock brakes (ABS), front active head restraints, hill start assist, traction control, AM/FM/CD/MP3 radio with auxiliary audio input, six speakers, power windows, power door locks, power heated mirrors, rear park assist, projector headlamps, driver seat height adjuster, in-seat cushion storage, reconfigurable Electronic Vehicle Information Centre (EVIC) with trip computer, miles-to-empty, average fuel economy and tire-pressure monitoring display (TPM). 

The Fiat 500c Pop model is the only four-seat cabrio in the Canadian market priced below $20,000. The MSRP of the 2012 Fiat 500c Pop is $19,995 and arrives at Fiat Studios in Canada in late-Spring.

Fiat 500c Lounge 
Tailored for the individual who wants their cabrio to reflect their fashion-oriented lifestyle, the new 2012 Fiat 500c Lounge model builds off the well-equipped Pop and adds: premium leather-faced seating, leather-wrapped steering wheel, chrome shifter, steering wheel mounted audio controls, cruise control, auto-dimming rearview mirror, air conditioning with automatic temperature control, front- and rear-fascia chromed accents, chromed mirror caps, fog lamps, 15-inch aluminum wheels BLUE&ME Handsfree Communication technology with USB port, eco:Drive Application and iPod control capability, SIRIUS® Satellite Radio, and BOSE® Energy Efficient Series audio system with six premium speakers and subwoofer and security alarm. 

The MSRP of the 2012 Fiat 500c Lounge is $22,995 and arrives at Fiat Studios in Canada in late-Spring.

More than 500,000 ways to stylize and personalize the new FIAT 500c
With 14 paint colours available in metallic, non-metallic and premium tri-coat pearl finishes, every new 2012 Fiat 500c will be distinct. In addition, the interior is available in two interior environments, Nero (Black) or Avorio (Ivory), with 10 unique seat colour and material combinations for an individualized look. 

A full line of authentic Fiat 500c accessories by Mopar® will offer customers even more personalization possibilities at their local Fiat Studio, including unique striping packages, exterior and interior styling accessories and authentic Fiat-styled merchandise. 

Customers can learn more about the new Fiat 500c on-line at www.fiatcanada.com or www.facebook.com/fiat500canada .

More than 35 safety and security features
State-of-the-art connectivity combined with a heritage of top international safety ratings and more than 35 safety and security features keep passengers of the new 2012 Fiat 500c connected, comfortable and secure.

In Europe, the Fiat 500 was the first A-segment vehicle to achieve a five-star Euro NCAP (New Car Assessment Program) adult occupant protection rating. 

The new 2012 Fiat 500c features seven standard air bags including: driver and front-passenger advanced multi-stage air bags, driver’s knee air bag, full-length side-curtain air bags and standard seat-mounted side pelvic-thorax air bags, all to offer enhanced protection to all occupants in the event of a collision. Active head restraints, which activate during a rear impact, are another innovation helping to minimize injuries by reducing the gap between the head restraint and the passenger’s head.

Innovative TomTom® Navigation with BLUE&ME™ Handsfree Communication technology
Developed as a collaboration between Fiat and Microsoft, BLUE&ME Handsfree Communication technology is an in-vehicle, voice-activated communication system that allows the driver to operate a Bluetooth®-compatible phone while keeping his or her hands on the wheel and eyes on the road. Using a series of voice commands, the driver can place phone calls, access the phone’s address book or listen to MP3s. BLUE&ME Handsfree Communication technology supports most mobile phones with Bluetooth technology.

With the available TomTom Navigation with BLUE&ME Handsfree Communication technology, the system integrates an innovative 4.3-inch (10.9 cm) TomTom hand-held navigation unit that docks on top of the new 2012 Fiat 500c’s instrument panel. With its large touchscreen display, simple map displays with available real-time traffic, weather and more than 7 million points of interests, TomTom navigation with BLUE&ME Handsfree Communication technology is intuitive for the driver to use. And with its direct integration into the Fiat 500c’s interior system, the driver is able to use steering-wheel-mounted controls to make operation even easier.

About Chrysler Canada 
Founded as the Chrysler Corporation in 1925, Chrysler Canada Inc. is based in Windsor, Ontario, and celebrates its 86th anniversary in 2011. Chrysler Canada's product lineup features some of the world's most recognizable vehicles, including the Dodge Grand Caravan, Jeep® Wrangler, Chrysler 300 and Ram trucks. 

Chrysler Canada is a wholly owned subsidiary of Chrysler Group LLC, one of the world's leading automotive companies. Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat, S.p.A., produces Chrysler, Jeep®, Dodge, Ram, Fiat and Mopar® vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

All pricing excludes freight of $1,400.

-###- 

Additional information and news from Chrysler is available at http://www.media.chrysler.com.