2012 Ram 1500
OVERVIEW

Chrysler Canada: 
2012 Ram 1500 Ram Continues To Offer Innovative Features and Products for Truck Customers

•	New six-speed automatic transmission calibration with Electronic Range Select (ERS)
•	New torque converter with increased efficiency for improved fuel economy
•	New steering wheel with front mounted cruise control buttons
•	New 2012 colours: Black Clear Coat, Deep Molten Red Pearl Coat, True Blue Pearl Coat and Tequila Sunrise Pearl Coat
•	Ten Ram 1500 models available in Canada; ST, SXT, Tradesman, Express, Outdoorsman, SLT, Sport, Big Horn, Laramie and Laramie Longhorn
•	Factory spray-in bed liner available on all models 
•	Industry –exclusive coil-spring, multilink rear suspension fitted to a solid rear axle provides ride and handling capabilities unexpected in a pickup truck
•	Bold, powerful, “get-out-of-the-way” Ram design 
•	Best-in-class aerodynamics 
•	5.7-litre HEMI® provides V8 horsepower with V6 fuel economy
o	390 hp, 407 lb-ft of torque and 10.2 L/100km (28 mpg) highway fuel economy
•	Premium seating, soft-touch materials, easy-to-use controls, floor console with shifter, and numerous storage options 
•	Industry-first RamBox® cargo management system includes versatile, weatherproof, lockable, illuminated and drainable storage bins built into bed rails now available in Quad Cab and short bed Regular Cab models
o	Pickup bed divider/24-inch (2-foot) bed extender; and cargo rail system with four sliding, adjustable cleats 
o	RamBox bins hold up to 10 cases of 355 ml beverages, or other gear for work or leisure 
•	First-in-segment “store in the floor” storage bins with removable liners, big enough for ten 355 ml beverages and ice 
•	First-in-segment heated and ventilated front seats  
o	Heated rear seats also available  
•	First-in-segment surround-sound audio system 
•	More than 30 safety features, including standard four-wheel Anti-lock Brake System and Electronic Stability Program (ESC) with Hill Start Assist and Trailer Sway Control 
•	New side seat airbags (late availability)
•	5-year/100,000 kilometre powertrain limited warranty

The Ram 1500 offers a variety of models for customer who rely their trucks for work and play.
“Canada’s fastest growing choice of light-duty pickups is in high gear for 2012, with more Canadian pickup buyers switching to Ram 1500 than to any other truck,” said Ed Broadbear, Vice-President Marketing, Chrysler Canada. “With up to 10.2 litres per 100 km (28 mpg) highway fuel economy in addition to best-in-class cargo versatility, it is easy to see why this is the most awarded Ram truck ever.”  

 Capability 
In addition to the 5.7-litre HEMI V8 which produces 390 hp (283 kW), 407 lb-ft (548 N•m) of torque and up to 10.2 L/100 km, the 2012 Ram 1500 offers a flex-fuel capable 4.7-litre V8 providing 310 horsepower (231 kW) and 330 lb-ft (447 N•m) of torque, and a 3.7-litre V6 generating 215 horsepower (160 kW) and 235 lb-ft (319 N•m) of torque; four and six-speed automatic transmissions; part-time and on-demand four-wheel-drive transfer cases; and 3.21, 3.55, 3.92 and 4.10 axle ratios. 

The 2012 Ram 1500 is offered in Regular Cab, Quad Cab® and Crew Cab models, with three box lengths: 2.4 m (8-foot) (Regular Cab), 1.9 m (6-foot-4-inches) (Regular Cab and Quad Cab), and 1.7 m (5-foot-7-inches) (Ram 1500 Crew Cab). Ten trim levels are available, each with a unique appearance: ST, SXT, Tradesman, Express, Outdoorsman, SLT, Sport, Big Horn, Laramie and Laramie Longhorn.

A frame design incorporating high-strength steel supports industry-exclusive, multi-link coil spring rear suspension that improves ride and handling characteristics without sacrificing payload (up to 844 kg /1,860 pounds) and towing capability (up to 4740kg/ 10,450 pounds). 

Convenience 
The 2012 Ram 1500 Crew Cab, Quad Cab and short bed Regular Cab features an available first-in-segment RamBox® cargo management system that provides weatherproof, lockable, illuminated and drainable storage compartments integrated into both fender sides for effortless access and convenience.  Each box holds up to five cases (120 cans) of 355 ml beverages. 

The RamBox system includes a bed divider/2-foot bed extender for oversize loads and a rail system with sliding, adjustable cleats for infinitely adjustable tie-down capability. The Ram’s tailgate features a standard assist feature that reduces the effort needed to raise and close the tailgate. 

Another segment-first innovation for the Ram 1500 Crew Cab is a pair of “store in the floor” bins with removable liners that offer even more versatile storage—large enough for ten 355 ml beverages and ice. 

There are many other convenient storage locations throughout the Ram 1500 including a large upper glove box, map pockets in door panels and a configurable centre console. 

Technically sophisticated, yet simple-to-navigate electronic and infotainment choices includes navigation media centres with between 20-28 gigabyte hard drives, and a rear-seat DVD entertainment system available in the Quad Cab and Crew Cab.  Also available is segment-first surround-sound audio. 

Other premium amenities include heated and ventilated front seats, available heated rear seats, one-touch up/down driver and passenger windows, automatic headlamps and dual-zone automatic temperature control. 

Craftsmanship 
In addition to the exterior, the interior of the 2012 Ram 1500 stands out with an emphasis on craftsmanship expressed in premium interior appointments including six-ring instrumentation, controls, chrome accents, premium seating with bolsters and two-tone upholstery. An automatic-transmission floor shifter, incorporated into a configurable centre console, is available. All Ram 1500 interiors feature “soft-touch” materials with premium fit and finish. Full-width contrasting stitching is offered on soft-touch instrument panels for select models. 

On the exterior, the Ram 1500 features an aluminum hood with a large power bulge and a forward-canted grille, imparting a “head down, ready to charge” attitude, while front and rear bumpers wrap around each body side. The rear bumper on HEMI-equipped models is radiused over available chromed dual exhaust tips.  Attractive 20-inch wheels are available. Sills are pulled down to cover frame rails for a premium appearance.  Badges are three-dimensional, rather than decals, and are designed to stand out.

Safety 
On the safety and security front, the Ram 1500 offers more than 30 active and passive safety features, including standard front and rear side-curtain air bags with Enhanced Accident Response System, new front-seat side airbags (late availability), seat-belt pre-tensioners, knee bolsters, Anti-lock Brake System, BeltAlert® System, Electronic Stability Control; available adjustable pedals, available Park-Sense® Rear Park Assist and ParkView® Rear Back-up Camera. 

Manufacturing 
The Ram 1500 is built in two locations: Quad Cab and Crew Cab 1500 models are built at the Warren, Michigan Assembly Plant (USA), and Regular Cab models are built at the Saltillo Assembly Plant (Mexico).

About Chrysler Canada 
Founded as the Chrysler Corporation in 1925, Chrysler Canada Inc. is based in Windsor, Ontario, and celebrates its 86th anniversary in 2011. Chrysler Canada's product lineup features some of the world's most recognizable vehicles, including the Dodge Grand Caravan, Jeep® Wrangler, Chrysler 300 and Ram trucks. 

Chrysler Canada is a wholly owned subsidiary of Chrysler Group LLC, one of the world's leading automotive companies. Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge, Ram Truck and Mopar® vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

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Additional information and news from Chrysler is available at http://www.media.chrysler.com.