2012 Ram 2500/3500 Heavy Duty
OVERVIEW

Canada’s Best-Selling Diesel Pickup, The Ram HD is More Efficient with New Six-speed Automatic Transmission

•	New Electronic Stability Control (ESC) (standard on all SRW models)
•	New industry-exclusive RamBox® now available with 6-foot 4-inch bed SRW models providing best-in-class cargo versatility
•	New six-speed automatic transmission replaces the 5-speed transmission on the 5.7L Hemi V8
•	New monotone paint option for Ram Outdoorsman and Laramie Longhorn
•	New steering wheel with front mounted cruise controls
•	New black front end on ST models (Black grille, black front and rear bumper) – (Note:  SXT models retain bright grille and bumpers)
•	New supplemental front-seat side air bags (late availability)
•	New power folding trailer tow mirrors (late availability)
•	Choice of legendary diesel- and gasoline-fueled powerplants 
o	Available 6.7-litre Cummins® High Output Turbo Diesel automatic produces 350 horsepower (261 kW) at 3,000 rpm and unsurpassed 800 lb-ft of torque (1083 N•m)
o	The 6.7-litre meets the most stringent Canadian emission requirements without the need for diesel exhaust fluid - a class exclusive - and includes a proven standard exhaust brake (diesel models only)
o	Standard 5.7-litre HEMI® V8 delivers 383 horsepower (286 kW) at 5,600 rpm and 400 lb-ft of torque (542 N•m) and features variable-valve timing for greater efficiency and performance for towing and hauling
•	Standard electronic trailer brake controller on SLT Mega Cab,Laramie and Laramie Longhorn models
•	Ram 3500 Max Tow package provides up to 10,319 kg (22,750 lb) of best-in-class maximum trailer weight and up to 13,608 kg (30,000 lb) Gross Combined Weight Rating (GCWR)
•	Ram Heavy Duty 2500 Gross Combined Weight Rating (GCWR) increases up to 9,072 kg (20,000 lb) from 8,165 kg (18,000 lb) and up to 6,531 kg (14,400 lb) towing from 5,579 kg (12,300 lb) for a +907 kg (2000 lb) increase on models equipped with the 5.7L Hemi V8 engine
•	Tire Pressure Monitoring (TPM) system standard on Ram 2500
•	Unsurpassed 5-year/160,000 km Diesel Powertrain Warranty
•	Available premium front seats with heat and ventilation; heated rear seats; heated steering wheel; automatic temperature control; two-tone upholstery; memory seats, radio and power heated mirrors; navigation; adjustable pedals and numerous infotainment options, including SiriusXMTM Satellite Radio with one-year subscription, an available rear seat video system, Uconnect® Multimedia with 20-28-gigabyte hard drive capability and an available first-in-segment 10-speaker surround-sound system
•	Numerous storage options, including available class-exclusive in-floor storage bins and available Industry-Exclusive RamBox® Cargo management system
•	Offered in three cab styles (Regular cab, Crew cab and Mega Cab) and two cargo-box sizes (1.9 metre [6 feet 4 inches] and 2.4 metre [8 feet]), single-and dual-rear-wheel configurations
•	Available in six distinct trim levels – ST, SLT, Outdoorsman, Power Wagon, Laramie and Laramie Longhorn
•	Exterior styling differentiates light-duty and heavy-duty models with unique grille, hood, wheels, badges, and bumpers
•	More than 30 safety and security features available
•	B20 package available to fleet customers only

Windsor, ON - Chrysler Canada’s Ram Truck brand continues to build on the award-winning 2500 and 3500 HD lineup. Ram Truck and Cummins have developed an enhanced High Output Turbo Diesel offering an unsurpassed 800 lb-ft of torque. Additionally Ram HD also has a Max Tow package option for the Ram 3500 providing best-in-class 10,319 kg (22,750 lb) maximum trailer weight towing capability and up to 13,608 kg (30,000 lb) of unsurpassed Gross Combined Weight Rating (GCWR) (based on 350/3500 pickups when properly equipped). 

“We understand that our consumers need a truck that can keep up with them day-in and day-out and the 2012 Ram Heavy Duty delivers, offering best-in-class towing capability of 22,750 pounds, and an unsurpassed 800 pound feet of torque from its legendary 6.7L  High-Output Cummins Turbo Diesel Engine,” said Ed Broadbear, Vice-President Marketing, Chrysler Canada. “We expect Ram to continue to be the number one selling diesel pickup in Canada with innovative features like the Rambox cargo management system now available in the 2012 Ram HD.”

The 2012 Ram Truck is about capability, including powertrain, towing and payload capacities, driving dynamics, premium amenities and styling that truly make it the ultimate heavy-duty pickup truck.

The new 2012 Ram Heavy Duty 2500 and 3500 pickups incorporate some of the design cues from the Ram 1500. The Ram Heavy Duty pickup’s larger grille incorporates a taller hood that includes louvres on each side. Access to the front winch (on Power Wagon models) and tow hooks lead to a unique front-bumper design. The dual-rear-wheel fenders (3500 dually only) are integrated into the box stamping and offer a smooth aerodynamic appearance.

The 2012 Ram Heavy Duty is available in Canada in six distinct trim levels – ST, SLT, Outdoorsman, Power Wagon, Laramie and Laramie Longhorn.

Ram’s share of the heavy-duty large pickup segment in Canada for 2011 (June CYTD) was 26.9 per cent. Within the Ram brand, Ram Heavy Duty is 28.5 per cent of overall Ram truck sales. (Source: Polk)

Ultimate Hauling and Towing Capability
The backbone of the 2012 Ram Heavy Duty pickup is a hydro-formed, fully boxed front frame structure with advanced torsional rigidity and stiffness. A coil-spring suspension setup is used in the front of the vehicle, while the multi-leaf spring design is maintained in the rear for heavy-duty capability. Front and rear heavy-duty shocks and springs are tuned for optimum ride quality and capability.

Heavy-duty suspension components and large front-axle U-joints, combined with up to 2,494 kg (5,500 lb) of front GAWR capability, result in outstanding front-weight carrying capability—a must for larger snowplows.

Towing capability is a strong suit of the new 2012 Ram 2500 and 3500 pickups, with a standard proven exhaust brake (diesel-equipped models).  This feature reduces brake fade, prolongs brake life and provides confidence and safety when hauling heavy loads on downhill grades. Large front (360 mm) and rear (358 mm) brakes with integrated Anti-lock Brake System (ABS) increase brake life and braking stability. 

For 2012, SLT Mega Cab models, Power Wagon, Laramie and Laramie Longhorn models feature a standard integrated trailer brake control to provide better driver control in towing situations.  Trailer brake control information is conveniently displayed in the Electronic Vehicle Information Centre (EVIC), which is standard on all models.

In addition, Ram HDs feature Electronic Range Select, which enables the driver to manually limit the highest available transmission gear, allowing manual upshifts and downshifts based on road speed and engine speed. A tow/haul mode switch enhances tow capability while towing. 

Other tow-friendly features include trailer-tow mirrors with integrated supplemental turn signals, memory function and courtesy lamps. The 7-inch x 11-inch trailer-tow mirrors offer impressive visibility with large convex glass surfaces.  Mirrors flip up and out in a vertical configuration for greater visibility around wide trailers. Trailer-tow mirrors are standard on Ram 3500 models. As an added convenience, a Class IV receiver is standard on all Ram 2500 and 3500 Heavy Duty pickups.

Ultimate Powertrains
In terms of power, the 2012 Ram Heavy Duty tops the charts with the available, legendary 6.7-litre Cummins High Output Turbo Diesel engine, which produces 350 horsepower (261 kW) at 3,000 rpm and an unsurpassed 800 lb-ft of torque (1083 N•m).

The durable and reliable 6.7-litre Cummins High Output Turbo Diesel features standard oil-change intervals of 12,000 kms (7,500 miles). 

The High Output 6.7-litre, six-cylinder Cummins Turbo Diesel reaches peak torque at 1,600 rpm. Peak horsepower is 350 @ 3,000 rpm. Ram HD trucks continue to be the only heavy-duty pickups to meet stringent Canadian emissions regulations without the need for Diesel Exhaust Fluid (DEF).

Backing up the available 6.7-litre diesel engine is a choice of a standard, class-exclusive 6-speed manual transmission or an available 6-speed automatic transmission. The 6-speed manual has an ultra-low first-gear ratio, which makes it ideal for heavy hauling requirements, while the 6-speed automatic offers ease of drivability and towing.

The other choice for 2012 Ram Heavy-Duty customers is the standard 5.7-litre HEMI V8 gasoline engine, which delivers 383 horsepower (286 kW) at 5,600 rpm and 400 lb-ft of torque (542 N•m) at 4,000 rpm. The 5.7-litre HEMI features a host of high-performance technologies, including: 
•	Variable valve timing (VVT)
•	High compression ratio
•	Active intake manifold with long runners for low-end torque and short runners for high-rpm power
•	Efficient cylinder-head port-flow efficiency
•	High-flow exhaust and induction systems

The 5.7-litre HEMI comes standard with a new heavy-duty six-speed automatic transmission.  It offers Electronic Range Select and tow-haul capability, which provide a unique shift schedule that minimizes gear hunting while towing heavy loads.  It also provides automatic downshift capability while decelerating.

Two 4x4 transfer cases are available: a manual unit standard on ST and Power Wagon models, and an electric shift-on-the-fly transfer case, standard on remaining models.

A choice of four axle ratios are available on new 2012 Ram 2500 and 3500 Heavy Duty pickups, depending on equipment level: 3.42, 3.73, 4.10 or 4.56.

Ultimate Off-road Capability
The Ram Power Wagon, the most capable off-road full-size pickup in its class, returns for the 2012 model year.  Power Wagon features additional ground clearance, shift-on-the-fly manual transfer case, electric-locking front and rear differentials, electronic disconnecting sway bar, Bilstein shocks, 32-inch BF Goodrich off-road tires, underbody skid plate protection, a 4.56 axle ratio for hill climbing and a custom-built Warn® 5,443 kg (12,000 lb) winch that is accessible through the front bumper.  The Ram Power Wagon features exterior graphics and a lower body two-tone paint scheme.

Power Wagon is equipped with features that are advantageous in extreme duty environments such as oil fields, logging industry and emergency support, which validates its off-road, rugged DNA for personal and recreational use.

Ride Comfort
Suspension tuning and c-pillar fluid-filled hydromounts help eliminate the vibrations of the suspension and frame.  The result is enhance comfort and in-cabin quietness.

Over Thirty Safety and Security Features 
Ram employs a two-fold approach to safety: passive safety features, including pretensioning and load-limiting seat belt retractors and active safety features, including responsive steering, handling and braking.

Following are 30 of the safety and security features (standard and available) on new 2012 Ram 2500 and 3500 Heavy Duty pickups: 
•	Anti-lock brake system (ABS): Senses and prevents wheel lockup, offering improved steering control under extreme braking and/or slippery conditions
•	Advanced multi-stage front air bags: Use either an Occupant Classification System or a low-risk deployment air bag for the front passenger
•	BeltAlert: Periodically activates a chime and illuminates an icon in the instrument cluster to remind the driver and front passenger to buckle up if a vehicle is driven without the driver being properly belted
•	Brake/Park interlock: Prevents an automatic transmission or transaxle from being shifted out of Park unless the brake pedal is applied
•	Child-protection rear door locks: Disable the rear doors’ inside-release handle via a small lever on the door-shut face
•	Constant-force retractors (CFR): Distribute force or load exerted on a seat belt and then gradually release the seat belt webbing in a controlled manner
•	Crumple zones: Designed to compress during an accident in order to absorb energy from an impact, decreasing transfer of that energy to occupants
•	Electronic brake-force distribution: Adjusts braking pressure front to rear based on weight distribution of passengers and cargo to minimize brake dive during hard braking
•	Electronic Roll Mitigation (ERM):  NEW for 2012MY:  An extension of Electronic Stability Control (ESC). Uses input from ESC sensors to anticipate if the vehicle is at risk of entering a potential roll situation, then reacts immediately, applying the brakes individually and modulating throttle position as needed in order to attempt avoiding the roll situation.
•	Electronic stability control (ESC): NEW for 2012 MY:  Enhances driver control and helps maintain directional stability under all conditions. Provides the greatest benefit in critical driving situations such as turns, and is especially valuable when driving on mixed surface conditions including snow, ice or gravel. If there's a discernible difference between what the driver directs through the steering wheel and the vehicle's path, ESC applies selective braking and throttle input in order to put the vehicle back onto the driver's intended path
•	Energy-absorbing steering column: The manual-adjust steering column utilizes two hydroformed coaxial tubes that move relative to each other in order to allow the column to move forward for enhanced energy absorption during a crash. The power-adjust steering column employs a calibrated bending element that collapses during column stroke for optimal energy management
•	Enhanced Accident Response System (EARS): Makes it easier for emergency personnel to see and reach occupants in the event of an accident by turning on the interior lighting and unlocking doors after air bag deployment. Also shuts off the flow of fuel to the engine
•	Height-adjustable seat belts: Allow occupants to raise and lower the shoulder belt. Encourages seat-belt use by offering a more comfortable fit
•	Hill-start Assist (HSA): NEW for 2012 MY:  Assists drivers when starting a vehicle from a stop on a hill by maintaining the level of brake pressure applied for a short period of time after a driver’s foot is removed from the brake pedal. If throttle is not applied within a short period of time after the driver’s foot is removed from the brake pedal, brake pressure will be released
•	HomeLink® universal home security system transceiver: Stores three separate transmitter radio-frequency codes to operate garage-door openers, security gates, security lighting or other radio-controlled devices
•	Interior head-impact protection: Interior pillars above the beltline and instrument panel, including areas around windshield and rear-window headers, roof and side-rail structures and shoulder-belt turning loops specifically designed to limit head-impact force
•	Knee bolsters: The lower instrument panel and the glove box door are designed to properly position the occupant, enabling air bags to work effectively
•	Lower Anchors and Tethers for Children (LATCH) Child Seat Anchor System: Designed to ease installation of compatible aftermarket child seats
•	Low-risk deployment air bag: Front-passenger air bag that uses unique shape, venting, folding patterns, advanced inflators or a combination of these four technologies to position and inflate the restraint properly for a belted passenger, while also meeting federal safety requirements for out-of-position, small occupants and rear-facing infant seats. Occupants are advised to always sit properly in their seats with the seat belt fastened. Children 12 years old and younger should always be seated in the back seat correctly using an infant or child restraint system or have the seat belt positioned correctly for their age and weight
•	Park-Sense® rear park assist system: Assists at low speeds in reverse to detect stationary objects. Consists of visible (interior lights seen with rearview mirror) and audible warnings for the driver
•	Power-adjustable pedals: Allows brake, accelerator and clutch (if equipped) pedals to move toward or away from the driver in order to achieve a safe and comfortable seating position for improved vehicle control
•	Remote keyless entry: Locks and unlocks doors, and turns on interior lamps. If the vehicle is equipped with a vehicle-theft security alarm, the remote also arms and disarms that system
•	Seat belt pretensioners: During a collision, the impact sensors initiate front seat belt pretensioners to immediately remove slack, thereby reducing the forward movement of the occupants’ heads and torsos
•	Sentry Key® engine immobilizer: Utilizes an engine key that has an embedded transponder with a pre-programmed security code to discourage vehicle theft. When the key is inserted into the ignition, the controller sends a random number to the transponder and the engine is allowed to start. If an incorrect key is used, the engine will shut off after a few seconds
•	Standard side-curtain air bags: Extend protection to all outboard front- and rear-seat passengers. Each side air bag has its own impact sensor in order to autonomously trigger the air bag on the side where an impact occurs
•	Supplemental Side-Seat Air Bags:  NEW for 2012 MY (late availability).  Provide enhanced protection to the driver and front outboard passenger in certain impacts. Supplemental side air bags are housed within the outboard side of each front seat. 
•	Three-point seat belts: Provide front outboard seating positions and all rear seating positions in the Ram 2500 and 3500 Heavy-Duty pickups with lap and shoulder belts
•	Tire Pressure Monitoring (TPM): Informs driver when tire pressure is too low. The systems display actual tire pressure at each wheel. Pressure-sensor modules within the valve stems of all four road wheels send continuous radio-frequency signals to a receiver and the system (2500 only)
•	Trailer-sway Control (TSC): NEW for 2012 MY:  Reduces trailer sway and improves handling in adverse towing conditions caused by crosswinds and traffic. The system monitors the vehicle’s movement relative to the driver’s intended path, then applies alternating brake pressure to slow the vehicle and then increases the pressure on one front wheel in order to counteract the sway induced by the trailer
•	Uconnect™ Voice Command with Bluetooth®: Uses Bluetooth technology to provide hands-free voice-controlled wireless communication between the occupants’ compatible mobile phone and the vehicle’s onboard receiver. The hands-free option promotes safety, freedom, value and flexibility

Bold Exterior Design
The 2012 Ram Heavy Duty pickups carve out a unique design with styling differentiated from the Ram light-duty lineup.

To accommodate cooling requirements of the 6.7-litre Cummins Turbo Diesel engine, the Ram Heavy-Duty grille opening is larger than the light-duty grille. The larger grille incorporates a taller hood that includes louvers on each side. Access to the front winch (on Power Wagon models) and tow hooks led to a unique front-bumper design.

The Ram Heavy Duty grille includes a black grille (late availability) with black centre billets on ST models, a chromed surround with either black centre billets (SLT, Outdoorsman and Power Wagon models) or chromed centre billets (SLT with SLT Plus Décor group, Laramie and Laramie Longhorn). The grille is body-mounted, while the bumper is frame-mounted.

Front fenders and headlamps of the 2012 Ram 2500 and 3500 are shared with light-duty pickup models. External mirrors are sculpted to produce a more useable area for better visibility, with aerodynamic benefit and less noise.  Mirrors are equipped with turn-signal indicators, supplemental memory function, courtesy lamps and adjustable convex mirrors.  Mirrors are finished in black on ST, SLT, Outdoorsman and Power Wagon, or black and chrome on Laramie and Laramie Longhorn models. The larger 7-inch (178 mm) x 11-inch (279 mm) mirror for trailer towing is standard on 3500 models and available on 2500 model pickups. These mirrors flip up and out into a vertical configuration for trailer-tow use.

Front and rear doors follow the style pioneered by the Ram 1500–a design that places the door cut to the side of the truck, rather than into the roof, in order to reduce wind noise and weight.

The dual-rear-wheel fenders (3500 dually only) are integrated into the box stamping and offer a smooth aerodynamic appearance.

The tailgate is sculpted for air flow, incorporating a spoiler in the upper part of the sheet metal. The tailgate also accommodates an available back-up camera for convenient trailer hook-ups and includes a lift-assist feature that makes raising and lowering a one-hand operation. Standard bedrail protection is included with both the 1.9 m (6-foot, 4-inch) and 2.4m (8-foot ) cargo boxes. The boxes feature bedrail caps that protect sheet metal from dents and scratching.

Interiors: Ultimate Comfort, Convenience and Appearance
Inside, the new 2012 Ram Heavy Duty offers abundant amenities, comfort and convenience. Many of the comfort and convenience features were first pioneered with the Ram 1500. 

Interior appointments include soft-feel door bolsters and armrests and one-piece moulded door panels for premium comfort. Seats offer power lumbar and lateral support, which creates a comfortable cabin on even the longest workdays. Six-ring instrumentation keeps track of vehicle functions, while many controls are arrayed in the centre stack for easy access to buttons and knobs.

Other available features include two-tone upholstery with full-width contrasting stitching on the instrument panel; premium seating with heat and ventilation; heated rear seats; heated steering wheel; automatic temperature control; two-tone upholstery; memory seats, radio and mirrors; navigation; adjustable pedals and numerous infotainment options, including Uconnect Multimedia with a hard drive and an available first-in-segment 10-speaker surround-sound system.

Storage is top-of-mind with many work- and leisure-oriented customers, and Ram provides many more storage locations in its new 2012 Ram Heavy Duty pickups.

New for the 2012 MY is the industry-exclusive RamBox® cargo management system.  Now available with special value pricing on 6’4” beds on SRW models, this two part system features two dry, lockable and illuminated storage bins, large enough for big tools, bags of golf clubs and more.

An available centre console features an upper bin that is large enough to hold a laptop computer (with an accessible power outlet) and a lower bin that accommodates hanging files. In addition, the console offers several other storage compartments—room enough to store business tools and personal items.

Additional storage locations are built into the instrument panel, front and rear door panels, seat backs and even the floor. In the crew-size cab, two class-exclusive in-floor bins located in the rear footwells offer storage enough for 10 355 ml. (12-ounce) cans.  Bins have removable liners for easy cleanout. Upper and lower glove boxes provide a total of more than 13.2 L (800 cu. in.) of storage.

The Ultimate Cab – Mega Cab
The 2012 Ram 2500 and 3500 Mega Cab models retain their title of best-in-class interior room in the segment, including: 
•	Largest, longest cab (4,055 L, 2,822 mm long) [143.2 cu. ft., 111.1 inches long]) 
total interior volume =142.6 cu.ft. (4,038 L)
•	Largest interior cargo volume (2,044 L [72.2 cu. ft.])  cargo volume behind 1st row 
with 2nd row stored= 1,962 L (69.3 cu. ft.) (1,962 L)
•	Largest cargo volume behind rear seat (218 L [7.7 cu. ft.]) (218 L) behind rear seat storage = 343 L (12.1 cu. ft.) (343 L)
•	Largest flat-floor load area (1.56 metres squared [16.8 square feet]) load floor 
(1.58 metres squared [17.1 sq. ft])
•	Largest second-row leg room (1,123 mm [44.2 inches]) rear leg room = 1,100 mm 
(43.3 in) 
•	Largest rear-door opening (876 mm, 902 mm [34.5 inches wide, 35.5 inches high])
•	Largest rear-door open angle (85 degrees)
•	First-ever reclining rear seats (22- to 37-degree seat-back angle)

Saltillo Assembly Plant
The 2012 Ram 2500 and 3500 Heavy Duty pickups are built at Chrysler Group LLC’s Saltillo Assembly Plant in Coahuila, Mexico. One of the company’s most flexible plants, the Saltillo plant produces the Ram 1500 regular cab, the Ram 2500/3500 Heavy Duty and the Ram 3500, 4500 and 5500 Chassis Cabs.

The manufacturing processes in use at the Saltillo facility provide the ability to balance production with demand and enable the plant to efficiently build low-volume vehicles that take advantage of market niches. As needed, the plant can quickly shift production volumes between different models within a single plant or among multiple plants. This not only allows the company to produce a high-quality product, but also to do so faster and at lower cost.

Production of the 2012 Ram 2500 and 3500 Heavy Duty pickups also will be enabled by the Saltillo plant’s recent expansion, which allows the facility to manage the added complexity of the Ram Heavy Duty pickups’ chassis and suspensions, including two chassis lengths, regular, crew-size cab and Mega Cab versions, 4x2 and 4x4 variants, and single- and dual-rear-wheel models.

The Saltillo Assembly Plant has more than 1,700 employees on two shifts and is one of five Chrysler Group LLC manufacturing facilities in Mexico.

About Chrysler Canada 
Founded as the Chrysler Corporation in 1925, Chrysler Canada Inc. is based in Windsor, Ontario, and celebrates its 86th anniversary in 2011. Chrysler Canada's product lineup features some of the world's most recognizable vehicles, including the Dodge Grand Caravan, Jeep® Wrangler, Chrysler 300 and Ram trucks. 

Chrysler Canada is a wholly owned subsidiary of Chrysler Group LLC, one of the world's leading automotive companies. Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge, Ram Truck and Mopar® vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles. 

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Additional information and news from Chrysler is available at http://www.media.chrysler.com.